At the Kumbh Mela 2013 in Allahabad (India), where a 100 million visitors are expected, Lifebuoy along with its activation partner OgilvyAction decided to spread the message of handwashing by creating a special heat stamp and stamped 2.5 million rotis (Indian Bread) with the message 'Did you wash your hands with Lifebuoy?'
Ambient advertisement created by Ogilvy, India for Lifebuoy, within the category: Health.
President: Samir Gupte
National Creative Director: Vipul Salvi
Creative: OgilvyAction Creative Team
Client Servicing: Tarun Gupta
Production House: @infiniti films
Director: Vishal Mangalorkar
Producer: Pria Mundra
Director of Photography: Karthik Ganesh
2nd Unit Camera and Editor: Rizwan Maple
Music: Sachin Mittra
Fabricator: Jay Sinha