Description
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
This professional campaign titled 'The 3M Volume-Down Packaging' was published in Germany in July, 2012. It was created for the brand: 3M, by ad agency: Scholz & Friends. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 10 years ago.
Credits
Advertising Agency: Scholz & Friends GmbH, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause, Wolf Schneider
Art Directors: Sebastian Frese, Ralf Schroeder
Copywriter: Nils Tscharnke
Photographer: Markus Mueller
Account Manager: Josef Hoehnow
Agency Producer: Benito Schumacher
