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Blind Art Project

Agency Network: 
Published/Aired: 
January 2014

Description

Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Matthias Harbeck
Creative Directors: Sandra Loibl, Oliver Palmer
Copywriters: Frank Seiler, Oliver Palmer
Art Directors: Sandra Loibl, Jennifer Schwarzbauer
Account Direction: Monika Klingenfuss, Elias Kouloures, Lucie Bohn
Graphic Design: Sebastian Struppler
Photography / Video / Cutting / Producer: Stephon Karolus
Music / Sound Design: TRO
Sound studio: Giesing Team
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Highest Rated

cagkanyuksel's picture

Nice work.

cagkanyuksel
Activity Score 592
Art Director
sacrilegend's picture

This is an utterly BEAUTIFUL idea that is suffering from a poor case study video. Serviceplan, do yourselves the favor of investing in another. 9 stars for the idea -- the presentation would bring the whole blasted thing up to 10.

sacrilegend
Activity Score 3394
Copywriter
kurtberengeiger's picture

Agreed. The case study just doesn't do the idea justice. Neither does the VO talent.

kurtberengeiger
Activity Score 7326
Copywriter
Angie.Lao's picture

The basic, underlying idea (Enabling regular people to experience art like blind kids.) is pretty strong and good. Sadly the agency didn't execute it to its full potential. How great would it have been, if the project was open-source and every museum could partake in it? Maybe via a plugin that turns every museums website into an interface of this project? It just seems to me like another initiative idea with a reach of apx. 10 people: Those in the room.

Angie.Lao
Activity Score 3
kleenex's picture

Wonderful...

kleenex
Activity Score 58645
Web Designer/Developer
cagkanyuksel's picture

Nice work.

cagkanyuksel
Activity Score 592
Art Director
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