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Lechends can do anything!

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Published/Aired: 
May 2020

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Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes - everyone needs it, to stay in shape regardless of the unfavorable conditions.

Ambient advertisement created by Tailor Made PR, Poland for Lech Free, within the category: Non-Alcoholic Drinks.

Advertising Agency: Tailor Made PR, Warsaw, Poland
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andreapreziotti's picture

I like the message of movement and showing exercise routines that are easily attainable at home. My biggest concern is in the first 30 seconds of the clip re mask-wearing. I realize that every country has a different protocol but the trainers are sitting less than 6' from each other in the car and quickly remove their masks. If the trainers are well-known within the Polish circuit, it would do folks more service for them to lead by example in wearing masks while in close quarters.

andreapreziotti
Activity Score 2
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