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Women in Poland are hearing the word NO too often. In contrary, the YES brand wants them to hear YES more often. In their latest campaign I am a Woman featuring Aleksandra Żebrowska and Katarzyna Zillmann, among others, says YES and gives a tribute to all the women, their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, control of the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency.
This NSFW professional campaign titled 'Women are hearing the word NO too often' was published in Poland in November, 2021. It was created for the brand: Yes, by ad agency: 180heartbeats + JUNG v MATT. This Film medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 11 months ago.