Description
Ambient advertisement created by Rethink, Canada for Karma, within the category: Recreation, Leisure.
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Retoucher: Richard Parkes
Highest Rated
Thanx a lot, great pic. Just postet it on http://www.blickedeeler-logbuch.de/2012/09/ambient-media/
not bad. one suggestion though, a simpler figure might be more enticing. instead of a human contorting, how about a figure like the one that illustrates how to use a piece of gym equipment? and one more, if you can avoid blocking the sidewalk, please do.
i'm guessing the human contortion is because it's a yoga gym or something. anyone can pump iron, most folks can't do what she's doing.
and yeah agree there's no need to block the sidewalk like that.

Simple, but has enough drama to draw attention.

I walk by this most mornings. It is usually tucked under the awning of the Yoga supply store it is advertising and not in the way of pedestrians. I think its pretty clever. I stopped and checked it out the first time I saw it.

this looks like this is on 4th street in vancouver, and i never ever saw this before.

Jokevertising at its best. another one-off
Thanx a lot, great pic. Just postet it on http://www.blickedeeler-logbuch.de/2012/09/ambient-media/