The World's Largest Welcome Mat

Agency Network: 
September 2018


HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike.

Ambient advertisement created by JWT, Canada for HSBC, within the category: Finance.

Advertising Agency: JWT, Toronto, Canada
Creative Director: Phil Sylver
Art Director: Zuheir Kotob
Copywriter: Jeff Topol
Executive Creative Director: Cory Eisentraut
Producer: Jennifer Cotton
Business Director: Sheng Sinn
Account Director: Terence Jou
Account Supervisors: Marli Bennet, Joel Werner
Account Executive: Kelsey Holst
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kleenex's picture

Nice effort.

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