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Idea inside the box

Published/Aired: 
February 2010
Guang Yin Yoga Club:  Idea inside the box
Guang Yin Yoga Club Ambient Ad -  Idea inside the box

Description

Background: Guangyin Yoga is a small yoga club in Shanghai. For 4 years, the club hasn't been running well with only few club members.

Solution: In the Shanghai CBD we placed a small-sized wooden box in the street. We asked our yoga master get inside the box. Every time someone passed by, a hand would reach out with our club business card. Surprise!

Result: Our campaign lasted 15 days, with over 35,000 target directly communicated, 319163 video clicks on the web, and more than $138,000 of free media report. After the campaign, over 2000 people visited our club within a month, and 622 of them became new members,107% more than expected. And our actual cost: US $74

You can check out the video too.

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Highest Rated

Dzsoi's picture

I really doubt he could handled out more than 2000 business cards in a day, but the idea is fantastic. I bet a yoga master can stay there for 1-2 hours for sure, atb2005 ;) then a short rest and back in business.

Dzsoi
Activity Score 8611
Copywriter
chemunoz's picture

great work guys!

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

gon_enelcamino's picture

awesomely cheap!

gon_enelcamino
Activity Score 838
Underground
adhythya's picture

S.U.P.E.R.B

adhythya
Activity Score 8
Copywriter |

ehm...

Guest's picture

Happy client i assume, if only all campaigns were this cheap, simoke ans effective!

http://adsofchina.wordpress.com

Guest
Guest's picture

You guessed right! All the Campaign is so cheap! This is also the practical significance of this idea!
And we hope to use the power of idea to our customers with the smallest cost to obtain maximum publicity!
From Jacky.Xiao

Guest
andyStock's picture

Nice idea - but for ROI alone this has to be 10/10.

andyStock
Activity Score 666
silvi's picture

SUper idea!!!!

silvi
Activity Score 4172
Copywriter
atb2005's picture

Yeah, it's very nice BUT what about the person who's inside the box?? Can they stay inside for too long? I don't think so. In light of that, this is not "super".

atb2005
Activity Score 13557
Guest's picture

that is a yoga master in the box , he can easily got into the locker room small box! He called "shifty work" yoga. This is the highlight of our creative success! Please be assured that he can. You can click on the video!
From Jacky.Xiao

Guest
rebelscum's picture

I would love to see the metrics on those results. Because they sound as creative as the idea.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

thedesignaddict's picture

I love it. Very nice idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
riyelam's picture

This call advertising.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Dzsoi's picture

I really doubt he could handled out more than 2000 business cards in a day, but the idea is fantastic. I bet a yoga master can stay there for 1-2 hours for sure, atb2005 ;) then a short rest and back in business.

Dzsoi
Activity Score 8611
Copywriter
vschuiho's picture

awwesome!

vschuiho
Activity Score 4
Art Director
Guest's picture

Denim is the work-wear staple of the world.

Guest
Guest's picture

great~!

Guest
Guest's picture

good work . guys...like it

Guest
Guest's picture

good work . guys...like it

Guest
Johne375's picture

Your goal is to breed all the different dragons fdkbegekaddf

Johne375
Johnf655's picture

I got what you intend, appreciate it for posting .Woh I am lucky to find this website through google. I was walking down the street wearing glasses when the prescription ran out. by Steven Wright. ecaeddcdcfcf

Johnf655
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