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Staple Trees

Agency Network: 
Published/Aired: 
December 2009
Greenpeace:  Staple Trees
Greenpeace Ambient Ad -  Staple Trees

Description

Ambient advertisement created by Firstell, China for Greenpeace, within the category: Public Interest, NGO.

Caption

The more you staple, the more trees are chopped. Save office paper.

Advertising Agency: Firstell Communications, Shanghai, China
Chief Creative Officer: Murphy Chou
Creative Director: Yun Jin
Associate Creative Director: Jun Chen
Art Director: Murphy Chou
Copywriter: Murphy Chou
Illustrator: Murphy Chou
Photographer: Ken Goh
Executive Media Director: Michelle Wang
Media Buyer: Lisa Shen
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Highest Rated

R U serious's picture

It doesn't surprise me that this was made by Chinese people.

R U serious
Activity Score 418

Say my name, say my name...

gioborde's picture

the artwork is BRUTALLY WELL DONE!!. But i dont know, staples making up trees would actually be a code for rather the opposite...

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

tirthomitro's picture

hats off to the ideators!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

xcreativity's picture

amazing! congrats

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

satrianee's picture

what a patience. this is "art"work. the "stepped" idea of focusing on the staples makes the idea deeper than direct mention of the paper too... to staple, you need more than one leaf.

satrianee
Activity Score 3748
rawaa's picture

lovely artwork

rawaa
Activity Score 35
Copywriter at TBWA/RAAD
aaaron's picture

Nice artwork but yhe idea is old...

aaaron
Activity Score 103
Art Director
TheSituation69's picture

GREAT!! cant imagine how long it took them, looks awesome zoomed out

TheSituation69
Activity Score 19
Graphic Designer
Paloma's picture

Love the artwork. Just the artwork.

Paloma
Activity Score 531
smartbox's picture

The same for me: "Love the artwork. Just the artwork"
:)

smartbox
Activity Score 177
thaistylez's picture

incredible art work...

needless to say !!

:O

thaistylez
Activity Score 224
Burapha University
Fridgerator's picture

Concept's a tad off isn't it? Plenty of staples on there but the art is a forest full of trees. I understand that in order to staple you use more than one piece of paper, but still, visual and copy don't really work in a tandem for this one. Incredible art regardless.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

----------------------------------------------
The concept is only as good as the execution.

Blest's picture

Amazing execution and great conceptual idea.

Blest
Activity Score 4
Blest's picture

but ya the copy could use some work

Blest
Activity Score 4
morse's picture

Super cool, will share on my FB.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

umang27's picture

Great execution!!

But going by the copy.. this artwork alone should be responsible for the cutdown of so many trees.

umang27
Activity Score 2
Other
popmilk's picture

so... how many trees are used to make this ad?

popmilk
Activity Score 36
Art Director at fortune indonesia
mosho's picture

i agree with popmilk
the artwork is amazing but how many trees are used to make this ad they r trying to convince ppl with something they cant do :D

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

akshaysrikar's picture

whoaaa! intense ... love it

akshaysrikar
Activity Score 420
India
angieraj's picture

Isnt the whole ad a big paradox? Dont use staples, but look for the ad I have used about a million...wonderful.

Thumbs Down.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Dadaism's picture

Awesome Visual!!! But a fail advert............ What a waste.

Dadaism
Activity Score 161
Darling Design
Dadaism's picture

Might be the translation that course all the problem.

Dadaism
Activity Score 161
Darling Design
pepsiice's picture

I think the numerous amount of staple wires that were used was a sacrifice that had to be made. it's more impactful in that manner and it DOES make the point more obvious. =') these guys are crazy

pepsiice
Activity Score 253
Graphic Designer
Adaddicted's picture

chou yun jin jun chen lu ken goh wang shen mao kens cao................... well done!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

R U serious's picture

It doesn't surprise me that this was made by Chinese people.

R U serious
Activity Score 418

Say my name, say my name...

Dzsoi's picture

Not really, no. You stopped thinking when you found something spectacular with 'staples' and 'trees' (let's say it: first thought). These trees are not destroyed by staples but made of staples. And this faulty logic leaded you to make a controversial ambient. Silly idea wonderfully made.

Dzsoi
Activity Score 8609
Copywriter
Wordnerd's picture

visually awesome. but why a healthy forest out of stapler-pins? would make more sense to see cút down trees, right?
Also the stapler thing is symbolic for using paper. the more you staple, the more trees are cut down is just wrong. the headline should just say save office paper.

Wordnerd
Activity Score 6692
Copywriter
slammary's picture

I love this artwork, awesome! Really new executive method. I would like to buy it, really! There's not only the patience, but also the passion!

For creative people, we all need new thinking direction. Copy and art needs more corperation and communication.

Above all, this is a storm. I am looking foreward to see a series like this in the PRIZE Archieve!

slammary
Activity Score 214
Copywriter
coco koo's picture

It's great. Nice artwork!

coco koo
Activity Score 3
Art Director
Billoughsby's picture

Save the iron ore!™

Billoughsby
Activity Score 5154
Art Director |

That's it.

Tononoke's picture

SO YOU CHOPPED LIKE HUNDRED OF TREES TO MAKE THIS ART, VERY CONSIDERATED

Tononoke
Activity Score 16
Art Director at JWT Peru
Guest's picture

realllyyyyyy nice!

Guest
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