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Planemob

Agency Network: 
Published/Aired: 
April 2010

Description

The first airborne guerrilla campaign.

Ambient advertisement created by Lukas Lindemann Rosinski, Germany for Germanwings, within the category: Transport.

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Highest Rated

Guest's picture

Awesome gorgeous

Guest
LeeMoh's picture

Gosh that's a nice hit that's well played.

But...
1- The final message is nearly shown by the rear passenger. That's not much audience exposure.
2- They need tickets for around 5 people every time they want to pass the message to let's say 50 passengers. Isn't guerrilla meant to be cheap?
3- Can't the other airliner sue them?

Still I like it.

LeeMoh
Activity Score 424
Guest's picture

C'mon Lee, this is a viral video, you do not have to fly 5 people every time you want to transmit this message.

Guest
Guest's picture

Its is not for those peaople on the plane ..... god damit
its a videoclip on youtube and others website like this so more and more people c. npot only 50 passengers ....

Guest
LeeMoh's picture

Aha!

LeeMoh
Activity Score 424
satrianee's picture

hard to say neither "campaign" nor "guerrilla"... it's more like a joke among friends. just a few laughter, no effect at all..

satrianee
Activity Score 3748
john doe's picture

http://www.youtube.com/watch?v=kwM8bQ7Sk-A

check the clicks. that's within 3 days. no effect?

john doe
Activity Score 1571
Art Director
Frederico Roberto's picture

you have no clue whatsoever of viral power do you?

Frederico Roberto
Activity Score 214
Creative Director
djvues's picture

this is great. it is not about the three persons in the back rows.
the video sent via mail is way more worth than 5 easyjet tickets for maybe 300 Euros.

djvues
Activity Score 5
tirthomitro's picture

whatever the comments above, all i wanna' say that it's fucking great to see something like this.
perhaps the most effective ad after that British Airways in-cinema theater "2 for 1" ad.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

HV's picture

this is not guerrilla, but could prove to be a nice viralfilm... not sure if people would send it around, but I think its a nice go anyway!
repect

HV
Activity Score 212
Art Director
beingofageoldgrace's picture

3 illustrators....wtf?

beingofageoldgrace
Activity Score 353
Molecule's picture

going to the bathroom is not free on some airlines?!

Molecule
Activity Score 435
Copywriter
mauroxxx's picture

LOL...have u ever heard about sense of humor?...welcome to advertising

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Guest's picture

Awesome gorgeous

Guest
Guest's picture

Lol its cheap:

5 Persons 2 Way tickets makes: 2X5(39)= 390 Euro
reg. PR Kampagne same clicks: 94000 Euro

So its fucking cheap !

Guest
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