Description
Recently, commuters in Vancouver were privy to a rather unusual sight: a man riding a stationary bike. Funktion Personal Training is a company that specializes in outdoor fitness bootcamps. http://funktiontraining.com
Ambient advertisement created by Rethink, Canada for Funktion, within the category: Recreation, Leisure.
Escape your boring gym.
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Production: Jim Leith
Good ol' Rethink.
I want to go to there.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Perfecto
To simple
Digital product designer | Custom URL shortener and smart links
:) Great.
I love this!!
Fuck i wish i came up with it
BRANDING! Where's the branding? Do you think anyone's gonna be able to read the company/remember name on the side of that thing? It's a fantastic idea - great execution, just not memorable 5 seconds later. Yes - it's funny seeing a stationary bike escaping the gym, and keeping it subtle from the side helps with the illusion, but put a bright green sign on the back of the guy's chair so that people watching and laughing can "get it" after the fact. The whole point of advertising is to sell stuff. This isn't "selling" the gym very well, therefore not doing its job. +10 for idea and theme. -5 for not selling.
grais and staples. can't go wrong with those two. (tho i'm sure the other creatives contributed as well) this is great!
Like the idea. But I wonder how many people would notice the brand name and how many would realize it's an ad.
agree with the last two comments. the idea is smart and simple. i particularly love the track over the video. hilar.
Why not just ride a regular bike? What's the benefit?
Hey... escape the gym... training bike... it's obvious!
Ok, maybe the brand is not written big enough, but think about all media coverage of this guerilla!!! Then, it's realy efficient.
Jokevertising. a new category of one-offs done for awards. nice idea though.
love this...very effective.........i would love if the gym trainer running behind the guy/.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Is that Bull from Night Court? LOL!
Nice awardvertising. Out of curiosity though, did you run this for more than one hour?
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