Trapped Under the Ice

Agency Network: 
December 2018


Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger!

Ambient advertisement created by Leo Burnett, Germany for Frankfurt Fire Department, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett Germany, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Hans-Juergen Kaemmerer
ACD Digital: Hugo Moura
Photographer: Dieter Roosen
Log in to post comments
kleenex's picture

I wonder how many people saw this concept?

Activity Score 58777
Web Designer/Developer
Featured Content

Latest Collections