The Calorie Receipts

Agency Network: 
March 2010


Ambient advertisement created by Jung von Matt, Germany for Fitness First, within the category: Recreation, Leisure.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Florian Kitzing
Art Director: Florian Kitzing
Copywriter: Arndt Poguntke
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gmint7's picture

good one.

not intrusive to people and consequently, effective.

Activity Score 2673
Art Director at ad grad @ S Francisco |


Enduwolf's picture

Very nice

Activity Score 165
Copywriter at Advertising Energy Group
shahid.h's picture

ah!! cool one!

Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
jbuckingham's picture

Nice idea.
By the way, it's 'lose', not 'loose'! Pet hate :-)

Activity Score 913
tirthomitro's picture

kewl idea

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Appolonia's picture

thats a cool idea..and it might encourage people as well to loose weight

Activity Score 298
Copywriter at memark branding agency
jbuckingham's picture

...lose weight!!! :-)

Activity Score 913
michdec's picture

Call me Ms. Negative but I have a hard time believing that restaurants would easily agree to this - high calories shown on their products wouldn't benefit them the way it benefits a gym, and I'm sure if it happened it couldn't have been cheap to re-rig all their registers.
Anyho if I'm wrong about all that complication, it's a good idea :)

Activity Score 440
atb2005's picture


I was going to say absolutely the same thing. You beat me to the punch! :-) Why would a restaurant care about people's weight? Wouldn't they want to keep the calories of at least some of their meals a secret? Won't the knowledge that a single small meal is, say, 1000 calories discourage people from ordering it? Check out Saatchi & Saatchi's take on this same concept. They did something similar for Monti Fitness, Italy. I think their approach was better... they just printed exercises on the back of receipts...

Activity Score 13547
lucdesaulniers's picture

I agree with Michdec. I can't see a restaurant advertising the number of calories for each of their dish. Bad idea. A restaurant is where you consume, not diet. Hum let see, how many calories in a bottle of wine, ah! ok, I'll take a glass then. Is this a real campaign?

Activity Score 1145
gmint7's picture

yea thts true.
but you only get it after ur done eating.

fyi: i do see some restaurants put up cal beside their menu some on the paper trays.

Activity Score 2673
Art Director at ad grad @ S Francisco |


zerocool's picture

I wholeheartedly agree with michdec, those owners must have been retards.

Activity Score 455
tsea's picture

it's fun! i think people laugh about it, when they see it on the receipt.
and it's also not bad for the restaurant owners, because people talk about their restaurants.

Activity Score 123
Other |


kalpesh78's picture

A friend of mine has a gym and a restaurant in the same building a floor below... smart isn't he :)

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

mosho's picture

nice :)

Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy

Mr. Green's picture

Fake it. For sure!

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
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