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Agency Network: 
Published/Aired: 
February 2009
Fish Franke:  Fish
Fish Franke Ambient Ad -  Fish

Description

Ambient advertisement created by Publicis, Germany for Fish Franke, within the category: Food.

Caption

Fresh as can be.

Advertising Agency: Publicis, Frankfurt, Germany
Chief Creative Officer: Stephan Ganser
Creative Director (Art): Nico Juenger
Creative Director (Copy): Peter Kaim
Account Director: Sven Lohwasser
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen
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Highest Rated

beingofageoldgrace's picture

too sad it didnt win at cannes, quite nice idea.

beingofageoldgrace
Activity Score 353
viresh's picture

nice!

viresh
Activity Score 165
Art Director at epic cycle
feel's picture

check it out:
http://adsoftheworld.com/media/ambient/aquariomania_bring_life_anywhere

at Cannes 2009, just one take shortlist: Fisch Franke.

anyway, good work.

feel
Activity Score 168
Guest's picture

Not every aquarium idea is the same idea!

Guest
Guest's picture

speak for yourself... the guy up there did not say both ideas are the same.
very similar, i should say

but we all know what happens with unknown debut agencies at cannes...

Guest
Guest's picture
Guest
KESHAV's picture

good work.

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Guest's picture

I would have liked this even more had they used a three dimensional plate and utinsels.

Guest
Guest's picture

i like the idea but its sorta cruel

Guest
Guest's picture

Is that fish at the bottom dead?

Guest
kergu's picture

Dead fish don’t sink..they float tummy up

kergu
Activity Score 6795
Guest's picture

why didn't I think of it before

Guest
Guest's picture

!!great work!!

Guest
tirthomitro's picture

GOOD IDEA

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

dsklan's picture

the tank is denfinitley too small for trout!

dsklan
Activity Score 1926
Art Director at homeshop
veli's picture

stop using living creatures in your ads. It's tasteless and not respectful.

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
satpal's picture

i agree, totally tasteles

satpal
Activity Score 144
Guest's picture

I´d say these fish have a lot of taste - e.g. grilled with lemon and chili peppers ...

Guest
Guest's picture

Ha! I agree. They're not tasteless when I'm putting them IN MY BELLY!

Guest
Emran Hayat's picture

don't be jealous. it would've been gr8 work for u if u did that.. ur soo DUH!!

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

How fucking hard is it to spell out g-r-e-a-t and y-o-u? DUH!

Guest
kergu's picture

i agree! stop using live animal

kergu
Activity Score 6795
Guest's picture

I´d say these fish have great taste - e.g. grilled with lemon and chili peppers

Guest
Emran Hayat's picture

for me it perfectly worked 10/10... & veli & satpal _|_/10

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

The fish are probably not dead - dont dead flsh float belly-up at the surface? I think it's pretty neat, wish i wouldve seen it, i live near Frankfurt...

Guest
Rentokill's picture

The fish are probably not dead - dont dead flsh float belly-up at the surface? I think it's pretty neat, wish i wouldve seen it, i live near Frankfurt...

Rentokill
Activity Score 26
Graphic Designer at Autoactiva Werbeagentur GmbH
Guest's picture

The Living Poster was built according to the recommendations of the federal veterinary office.
The animals always have been provided with sufficient air, food and cooling.

watch the documentary film.
http://www.youtube.com/watch?v=Hwxq-CNfQC0

Guest
beingofageoldgrace's picture

too sad it didnt win at cannes, quite nice idea.

beingofageoldgrace
Activity Score 353
Zachary Hunter's picture

blubb blubb

Zachary Hunter
Activity Score 25
student
Wordnerd's picture

jesus that's expensive! plus you'd have animal activists on your ass for sure. sorry, but i'm pretty sure this was a one foto award idea. if not: my apology and hats off

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Quite a nice idea , however it would backfire if they were dead (the fish I mean). So essentially they'd have to figure out a way to keep the fish alive for a while in the first place, which is fine.

Guest
Guest's picture

I second to this comment

Guest
bubblestheclownfish's picture

Nice work - only, if you were going for the "realism" effect, I would have put an actual large-scale plate and cutlery, not a photo. Not a huge issue though. Good stuff.

bubblestheclownfish
Activity Score 614
Creative Director
alexander_bickov's picture

fresh fish idea

alexander_bickov
Activity Score 3279
freakart's picture

lolz, šeit pat latviešus var satikt :)

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture

I´m from Frankfurt and several people told me that they´ve seen it. (Unfortunaltely I haven´t) Good work.

Guest
Guest's picture

these fish would be dead in a single afternoon.

Guest
Guest's picture

Just to let you and other animal activists know:
The poster was set up for five days during Fish Franke´s springtime opening and all fish survived. They where provided with oxygen and food and during noon time the water was cooled down with ice from the restaurant. The poster frame is one foot and three inches deep and was approved by the federal veterinary office. During the promotion no fish had to suffer. But afterwards they probably have been killed and eaten as this is a trout´s destiny ... ;-)

Guest
Guest's picture

like big time! schön gedacht, schön gemacht.

Guest
freakart's picture

AWESOME!!!

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

bhatnaturally's picture

Great stuff. Just when you thought you can't get any more creative with ambient ideas!

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

Guest's picture

I have seen this Idea done by DDB mate.

Guest
Guest's picture

show us the link

Guest
Guest's picture

really cool stuff

Guest
Guest's picture

Very Nice. Now what would you with live cows. Not as yummy to see their sad eyes and think about eating one. I like the use of live fish. They don't know we want to eat them.

Guest
Guest's picture

awesome

Guest
Guest's picture

seen something similar...

Guest
Guest's picture

I get hungry like hell - great stuff

Guest
designada grafica's picture

Me ENCANTA...

designada grafica
Activity Score 96
Graphic Designer at oaxaca
Maliheh's picture

awesome

Maliheh
Activity Score 79
Graphic Designer at graphic designer |

wt da?

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