Fish
Description
Ambient advertisement created by Publicis, Germany for Fish Franke, within the category: Food.
Fresh as can be.
Chief Creative Officer: Stephan Ganser
Creative Director (Art): Nico Juenger
Creative Director (Copy): Peter Kaim
Account Director: Sven Lohwasser
Art Buyer: Katja Bonnert
Photographer: Johannes Krzeslack
Architect: Thomas Breen
check it out:
http://adsoftheworld.com/media/ambient/aquariomania_bring_life_anywhere
at Cannes 2009, just one take shortlist: Fisch Franke.
anyway, good work.


I would have liked this even more had they used a three dimensional plate and utinsels.

i like the idea but its sorta cruel

Is that fish at the bottom dead?

why didn't I think of it before

!!great work!!
GOOD IDEA
they showed me a picture & i laughed
dignity has never been photographed
stop using living creatures in your ads. It's tasteless and not respectful.

I´d say these fish have a lot of taste - e.g. grilled with lemon and chili peppers ...
don't be jealous. it would've been gr8 work for u if u did that.. ur soo DUH!!
Creativity is a natural extension of our enthusiasm

I´d say these fish have great taste - e.g. grilled with lemon and chili peppers
for me it perfectly worked 10/10... & veli & satpal _|_/10
Creativity is a natural extension of our enthusiasm

The fish are probably not dead - dont dead flsh float belly-up at the surface? I think it's pretty neat, wish i wouldve seen it, i live near Frankfurt...
The fish are probably not dead - dont dead flsh float belly-up at the surface? I think it's pretty neat, wish i wouldve seen it, i live near Frankfurt...

The Living Poster was built according to the recommendations of the federal veterinary office.
The animals always have been provided with sufficient air, food and cooling.
watch the documentary film.
http://www.youtube.com/watch?v=Hwxq-CNfQC0
jesus that's expensive! plus you'd have animal activists on your ass for sure. sorry, but i'm pretty sure this was a one foto award idea. if not: my apology and hats off

Quite a nice idea , however it would backfire if they were dead (the fish I mean). So essentially they'd have to figure out a way to keep the fish alive for a while in the first place, which is fine.
Nice work - only, if you were going for the "realism" effect, I would have put an actual large-scale plate and cutlery, not a photo. Not a huge issue though. Good stuff.
fresh fish idea
Digital product designer | Custom URL shortener and smart links
lolz, šeit pat latviešus var satikt :)
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Creativity!

I´m from Frankfurt and several people told me that they´ve seen it. (Unfortunaltely I haven´t) Good work.

these fish would be dead in a single afternoon.

Just to let you and other animal activists know:
The poster was set up for five days during Fish Franke´s springtime opening and all fish survived. They where provided with oxygen and food and during noon time the water was cooled down with ice from the restaurant. The poster frame is one foot and three inches deep and was approved by the federal veterinary office. During the promotion no fish had to suffer. But afterwards they probably have been killed and eaten as this is a trout´s destiny ... ;-)

like big time! schön gedacht, schön gemacht.
AWESOME!!!
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Creativity!
Great stuff. Just when you thought you can't get any more creative with ambient ideas!

I have seen this Idea done by DDB mate.

really cool stuff

Very Nice. Now what would you with live cows. Not as yummy to see their sad eyes and think about eating one. I like the use of live fish. They don't know we want to eat them.

awesome

seen something similar...

I get hungry like hell - great stuff