Bowling ball

Agency Network: 
Published/Aired: 
December 2009
Elmex:  Bowling ball
Elmex Ambient Ad -  Bowling ball

Description

Ambient advertisement created by Y&R, Israel for Elmex, within the category: Health.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Production: Hagai Ramati
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morse's picture

This must have been extremely frustrating for the audience, but the message is there.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bknowlden's picture

Nice idea, but such a limited audience...

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

Phony Ads's picture

At least there will be fewer toothless bowlers.

Phony Ads
Activity Score 149
Copywriter
iswanda82's picture

nice fonts.... is that israeli fonts? cool!!

iswanda82
Activity Score 344
Art Director
Stones's picture

Agree the fonts are great. Also I love the idea

Stones
Activity Score 138
sahilosophy's picture

Quite an unusual and unique way. I'm sure people who experience this would always remember the product and the message. Good work Y&R.

sahilosophy
Activity Score 75
Copywriter
sync's picture
sync
Activity Score 108
Noesen's picture

Does it look the same to you?
Same location, maybe, but totally different idea and execution.
The Elmex concept is as innovative as the one for Karstadt,
if not even more unique.
Great work Y&R!

Noesen
Activity Score 2
bubblestheclownfish's picture

Oh no! Two executions in a bowling alley! You can have more than one ad in a bus shelter.

bubblestheclownfish
Activity Score 606
Creative Director
jackmancer2017's picture

Nice. What a way to link toothpaste with bowling balls but I think it works!

jackmancer2017
silvi's picture

FORCED.

silvi
Activity Score 4170
Copywriter
iwannatalktosamson's picture

Nice idea in a place where I've never seen an ad. Good work.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
rolling.stone's picture

nice, not sure about effectiveness (i mean what percentage of people use to go to bowling regularly)

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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