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Agency Network: 
Published/Aired: 
January 2009
Duracell:  Ambient lights
Duracell Ambient Ad -  Ambient lights

Description

Advertising Agency:Impact BBDO, Dubai, UAE

Ambient advertisement created by BBDO, United Arab Emirates for Duracell, within the category: Electronics, Technology.

Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Illustrator: Mohsen Mahbob
Additional credits: Media Hub
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Highest Rated

Guest's picture

explian to me why it's so gooooood?? i truely don't understand ...

Guest
Guest's picture

great use of mediums...never seen this before...well done!!!!

Guest
Guest's picture

good good good.love these.....

Guest
funky_frogii's picture

very goooooooooooood am loving it.

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

Good creativity idea

Guest
Guest's picture

It's a good idea but the torches in both pictures definately look like they've been photoshopped in. Just look at the highlights on the torches.

Guest
Guest's picture

great use of media ,

Guest
Guest's picture

there was a cann winner 2006 i think where Street lamps had kiosks with a single battery. these are no different.

Guest
Guest's picture

where is it?

Guest
Guest's picture

great use of media ,

Guest
Guest's picture

explian to me why it's so gooooood?? i truely don't understand ...

Guest
Guest's picture

I like this. One of those 'so obvious' ideas, but I don't recall seeing it. Of course, the odds of the client paying for this through any sort of media schedule are roughly the same as my butt learning to sing like Pavarotti.

Guest
bhatnaturally's picture

Very clever. Ingenious.

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

Emran Hayat's picture

nice work

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

oh grow up

Guest
Adaddicted's picture

Good to see some creativity from the Middle east.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Cracking piece by Duracell.

There are some similar examples to this on www.thinkguerrilla.wordpress.com

Guest
Guest's picture

Niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiice . very niiiiiiiiiiiiiiiiiiiiiiiiiiiiiice. great one Impact.. DO ull still have pepsi with ull though ...?

Guest
creative.vibes's picture

simple, clever and nice

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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