People like things that last them a long time because it means they don’t have to worry about throwing them away before they get a chance to use them. Duracell batteries last for up to 10 years in storage.
This student campaign titled 'The “Canned Beans” of Batteries, The “Twinkie” of Batteri...' was published in United States in May, 2018. It was created for the brand: Duracell, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising School: S.I. Newhouse School of Public Communications
Creative Director / Art Director / Copywriter / Photographer: Karen Miranda
Professor: Mel White