Salvador Carnival is world-famous for its grandiosity and intense shows. But spending a couple days jumping around in so many parties always comes with a price: muscular pains. Or like we say in Portuguese: "dor". As the number 1 pain reliever in Brazil, Dorflex decided to make an ever better Carnival this year by taking the pain away from the city. Literally. So, during the 5 days of Carnival, Dorflex changed the name of Salvador to "Salva", taking the "dor" (pain) away from it. Even the main touristic sign of the city and the official city location for check-ins were changed.
Ambient advertisement created by Publicis, Brazil for Dorflex, within the categories: Health, Pharmaceutical.
CCO: Domenico Massareto
Creative Director: Marie Julie Gerbauld
Copywriters: Mauricio Muniz, Philippe Lacerda
Art Director: Bruno Silva
Accounts: Gabriela Borges, Beatriz Pedrosa, Beatriz Chami
Planning Head: Alexandra Varassin
Planning: Diana Santos, Luciana Colnaghi, Matheus Funke, Heitor Konatsu, Guilherme Camargo
Live Marketing Agency: Vivid Brand