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Agency Network: 
Published/Aired: 
November 2007
Die Arche:  Bag
Die Arche Ambient Ad -  Bag

Description

Ambient advertisement created by Atletico, Germany for Die Arche, within the category: Public Interest, NGO.

Caption

120.000 children in Berlin are suffering from hunger. Donate food.

Advertising Agency: Atletico International, Berlin, Germany
Creative Directors: Roland Vanoni, Waldemar Konopka
Art Director: Joachim Zeh
Copywriter: Christopher Hoene
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NatalieM's picture

Hmm. Interesting placement. Pulls on the heartstrings, I bet.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

shrrr's picture

why is the girl SOOo clean?

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
leaking bucket.'s picture

Exact same idea as this one:

http://adsoftheworld.com/media/ambient/feed_sa_trolley?size=_original

I prefer the South African one. The art and the logic is far better. The target is giving food to the child as apposed to this one where someone bags your groceries and the target ends up taking the food away from the child.

Plus, in the South African one, you have a chance to donate food and money at the checkout. Here you go home, then you see the ad and only then do you get to take action. Too drawn out to be effective!!!

leaking bucket.
Activity Score 136

That's my first thought...

StuartLittle's picture

COPIED

StuartLittle
Activity Score 466
Other
kalpesh78's picture

yeah.. i like the south-african one better. maybe these guys need to put their faces inside bags and the headline should read,

we in Berlin are short of ideas. please Donate.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

shrrr's picture

the "leaking bucket" link wins :) definitely

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
silvertongue's picture

Not only stolen from the South African idea but not even a decent job done of the theft. Bleh.

silvertongue
Activity Score 555
Copywriter
Jesterboy's picture

The idea of posting ads is not to copy and claim.

Jesterboy
Activity Score 29
art director
zitrusblau's picture

If this was copied after seeing south africa´s version, it wouldnt have been shortlisted at the one show about 2 months ago. Check out the release dates!

btw: there is a famous italian sports journalist. And he said, the only reason why italian soccer players always feel cheated by the fifa and referees is: they are the only ones who do this themselves and therefore the only ones capable of even thinking of an act like that.

zitrusblau
Activity Score 2
Atletico International
leaking bucket.'s picture

Whether it was stolen or not is irrelevant. The South African version is far more effective.

I personally doubt people are that brazen that they will see something here one day and then "re-work" the idea and post it here the next.

leaking bucket.
Activity Score 136

That's my first thought...

StuartLittle's picture

I agree with (leaking bucket)

StuartLittle
Activity Score 466
Other
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