Advertisement
Agency Network: 
Published/Aired: 
December 2009
Copenhagen Zoo:  Snake Bus
Copenhagen Zoo Ambient Ad -  Snake Bus

Description

Giant constrictor snake squeezing complete Copenhagen citybus.

Ambient advertisement created by Y&R, Denmark for Copenhagen Zoo, within the category: Recreation, Leisure.

Advertising Agency: Bates Y&R, Copenhagen, Denmark
Creative Director: Ib Borup
Art Director: Peder Schack
Agency Producers: Josephine Winther-Poupinel, Steen Nøhr
Other credit: Erich Karsholt
Log in or register to post comments

Highest Rated

joelapompe's picture
joelapompe
Activity Score 3871
silvi's picture

Incredible!

silvi
Activity Score 4172
Copywriter
morse's picture

Great effect.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

un78's picture

great work , cool idea...

un78
Activity Score 17
Noor Salah's picture

Great!

Noor Salah
Activity Score 34
ija4ok's picture

Very nice!

ija4ok
Activity Score 124
Creative Criminals's picture
Creative Criminals
Activity Score 54
nepstein's picture

Amazing idea and execution!

nepstein
Activity Score 197
Parsons School of Design
clubjas's picture

Mind blowing, great idea and execution

clubjas
Activity Score 230

innovative promotional giveaways - www.jasgift.com

amchamas's picture

awesome awesome!

amchamas
Activity Score 92
Art Director
Hibon's picture

fantastic work....execution 100%

Hibon
Activity Score 3734

Simple ideas are the best !

Tommy G.'s picture

I love this idea, very cool

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
pandyllero14's picture

Nice execution, idea so-so

pandyllero14
Activity Score 46
Copywriter
androginiest's picture

wow!! excellent!! the snake looks so real for me.

androginiest
Activity Score 20
funky_frogii's picture

wonderful ..........

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

rockfive's picture

nice

rockfive
Activity Score 44
Graphic Designer
everartz's picture

take it easy!!!

everartz
Activity Score 7613
Art Director |

| everartz |

raghavendra's picture

execution couldn't have been any better. top notch!

raghavendra
Activity Score 232
Copywriter
tirthomitro's picture

should be a feature in all awards' books

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

Love this optical illusion

alexander_bickov
Activity Score 3279
Dhanaji's picture

i love this effect...

Dhanaji
Activity Score 9
Art Director at Dubai
POPact - Eventi ad Arte's picture

Bang up!

POPact - Eventi...
Activity Score 2
Art Director |

POPact [Eventi ad Arte]
http://www.popact.info

Veerendra Moodi's picture

wooooooooooo cool

Veerendra Moodi
Activity Score 40
Graphic Designer at MAA Communications bozell Ltd., Bangalore |

Veerendra Moodi

Marlus Lau's picture

If this is really a real picture of the bus, it's one of the best outdoor executions I've seen. Very good.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
fnatic's picture

This actually is a real picture of a bus in Copenhagen. We often see a lot of full bus-size ads on the busses of Copenhagen, but this is by far the best yet.

fnatic
Activity Score 3
Web Designer/Developer
CreativeGOD's picture

This right here my friends is triple phat platinum.

CreativeGOD
Activity Score 54
maxiiphemmy's picture

so real!!!! cool!!!!!!!!!!!!!

maxiiphemmy
Activity Score 57
The Pet Directory's picture

An amazing example of visual illusion to draw a crowd. The zoo will be full! In Australia we don't have this type of snake. I will post to our page on facebook and twitter. Lots of Aussies will be interested. Check out my posts on the social media. Thanks Ads of the World! and Stumble Upon who sent me the link in the first place:) Our pages are:
FACEBOOK http://www.facebook.com/pages/Grafton-Australia/The-Pet-Directory/1015...
TWITTER http://twitter.com/thepetdirectory
WEBSITE http://www.petdirectory.com.au

The Pet Directory
Activity Score 5
Australia |

The Pet Directory
http://www.petdirectory.com.au

Tommy G.'s picture

is this a good example of easy promotion or just spam?

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
rolling.stone's picture

hatsoff

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mgriff21's picture

This is great!

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Muhammad Imran's picture

should be winner!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

jgorellana's picture

Nice Art!

jgorellana
Activity Score 6
Planner
muhazam20's picture

GR8 JOB

muhazam20
Activity Score 8
Creative Director
muhazam20's picture

VERY NICELY DONE!

muhazam20
Activity Score 8
Creative Director
LindaD's picture

Wow, you just have to wonder if the whole pic is photoshopped though. It doesn't look quite right. Great concept!

LindaD
Activity Score 2
Web Designer/Developer
mark3r's picture

POwerfull execution!!

mark3r
Activity Score 1949
Art Director at Scout
visceral's picture

Cool

visceral
Activity Score 27
advertising
rwabels's picture

yessssssssshisssssssssssss!

rwabels
Activity Score 51
Copywriter at Ready, Willing & Abels Advertising |

rwabels

onedesigner1's picture

Amazing ART .... great ad

onedesigner1
Activity Score 9
Karachi, Pakistan
manuel a.'s picture

it's great effect & i like it.. but the thing is the GLASS should be BROKEN & there supposed to be SCARED, SCREAMING PEOPLE inside the bus. 85% GOOD JOB.

manuel a.
Activity Score 33
Advertising |

mna

pichayen's picture

Fantastic

pichayen
Activity Score 3
Creative Director
evikRAM's picture

अप्रतिम कल्पना..!!
आणि छापाई देखील..
ही बस प्रत्यक्ष पाहण्याचा मोह आवरेना..!!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Great Concept..!!
And Printing Too..
I Want To See This Bus By Self..!!

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

randan2010's picture

I've googled this pic and only ever found one recurring view, a side-on shot as above. If this is not just a photoshopped pic I'd be surprised...unless I see
a three quarter view or more pics in different locations I'll remain unconvinced.
Such a unique bus would have had people snapping away like mad things and the pics would have been emailed to all and sundry within a heartbeat....
unfortunately this does not appear to be the case.
Lets see some more pics to ease my scepticism

Cheers

randan2010
Activity Score 2
joelapompe's picture
joelapompe
Activity Score 3871
Guest's picture

MAN thats kewl

Guest
Guest's picture

This ad is really awesome!

Guest
Guest's picture

arg vs ngr 0:0 ,,,,,,,,its ture

Guest
Guest's picture

smart thinking...i like!

Guest
andrew bennetts's picture

I would stop and look if the bus drove past me. Love it

http://www.onlinesocialmediaadvertising.com/

andrew bennetts
Activity Score 3
London
Guest's picture

Wow! That's an awesome ad campaign.... makes me wonder what it eats for lunch....

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement