Description
There is a balance in nature between the many different species of plants and animals. The individual species live off and with each other just like the bricks supporting the tower here.
Since the 1970s, human activities have significantly affected over half of the world's wildlife.
As species become extinct, the bricks disappear and the tower wobbles.
Copenhagen Zoo works to protect the world's wildlife and their habitats across the globe. When you visit Copenhagen Zoo, you contribute to the work bringing us one step closer to ensuring that the wobbling biodiversity does not collapse.
As a metaphor, we created a giant Jenga game to illustrate the importance of protecting nature and wildlife — together — to prevent the world from falling apart.
This professional campaign titled 'ZOO - Natures Balance' was published in Denmark in June, 2025. It was created for the brand: Copenhagen Zoo, by ad agency: DBCO - Defining Brands Co.. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Education, Other, and Travel and Tourism industries and contains 3 media assets. It was submitted 17 days ago.
Credits
Advertising Agency: DBCO - Defining Brands co
Client: Copenhagen Zoo
CCO: Mai Maria Bech
Project manager: Marie Louise Ipsen
PR & Communication: Camilla Cornelius Sørensen
Construction: Magdalena Voss
Creative team: Sofie Mai Mogensen, Max Tellefsen, Jacob Bernit, Flemming Holm, Mads Haakansson, Sigmundur Jökull Áskelsson, Bertil Bjørn Grenaae-Wiehe
