Spot in the Coca-Cola Label

Agency Network: 
Published/Aired: 
December 2009

Description

How to turn millions of bottles into a TV set?

Ambient advertisement created by Wunderman, Argentina for Coca-Cola, within the category: Office Equipment.

Advertising Agency: Wunderman, Buenos Aires, Argentina
Creative Directors: Juan Pablo Manazza, Vane De Matthaeis
Art Directors: Jose Azanza, Alfonzo Cornejo
Group Account Director: Victoria Cole
Developer: Javier Corra
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whatthefudge's picture

Hmm, not so sure that I'd bother myself watching ads on the bottle via the computer...

whatthefudge
Activity Score 1262
anHiiieeta's picture

superb! cool!

anHiiieeta
Activity Score 324
Art Director
robinstam's picture

"That is new media". Yes, augmented reality is so new! Nobody ever did something with that ;-). Oh well, it's not a bad promotion, but don't let it go to your head.

robinstam
Activity Score 211
Miami Ad School
DBB's picture

That is not new media !

DBB
Activity Score 1206
murdock's picture

En realidad no es muy creativa. Aburrido solo ver ese spot!!!

murdock
Activity Score 15
brandingworthspreading's picture

Coke? Really? They are way better than this.

brandingworthsp...
Activity Score 608
Copywriter at brandingworthspreading.com |

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Guest's picture

it's cool... it's augmented reality. But this is too pretencios to say that "we creat new media"... please.

Guest
RolandoPeralta's picture

well... it's a little pretentious to call this "we creat new media"... it's augmented reality, it's cool, but they don't invented it... sorry

RolandoPeralta
Activity Score 4
CommunitiesDNA
Gallas's picture

They'd bette come up with some recreative way to recycle their bottles. It would be a more useful and effective PR.

Gallas
Activity Score 28
Guest's picture

and while 'chating' with users....

Guest
Guest's picture

after purchase watch the AD? It's doesn't mean anything.

Guest
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