Published/Aired: 
June 2011
Chevrolet:  Play-Doh
Chevrolet Ambient Ad -  Play-Doh

Description

Commuters and traffic wardens were surprised to see a life-size replica of a car made from 1.5 tonnes of Play-Doh parked up in a London street today. The hand-crafted sculpture was created by a team of eight model makers over a two week period to mark the UK launch of the new Chevrolet Orlando family-friendly seven-seater car.

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AdBuzzer's picture

Is there any insight or connection behind this action which I am missing or was is done just because nobody has ever done it before?

AdBuzzer
Activity Score 1146
Marketing Manager |

http://adbuzzer.wordpress.com

Manish Guha's picture

Too subtle. But kinda interesting.

Manish Guha
Activity Score 6
Copywriter
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