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Published/Aired: 
May 2007
Burger King:  Xbox games
Burger King Ambient Ad -  Xbox games

Description

These are actual Xbox games made for Burger King:
Pocketbike Racer screenshoots
Big Bumpin' screenshoots
Sneak King screenshoots

Ambient advertisement created by Crispin Porter + Bogusky, United States for Burger King, within the category: Food.

Advertising Agency: Crispin Porter + Bogusky, Miami, USA
Agency Producers: Eric Rasco
Art Directors: Aramis Israel
Creative Directors: Alex Bogusky, Rob Reilly, Jeff Benjamin, Kim Thompson (equity Marketing), Jon Banks (equity Marketing)
Designers: Mike Del Marmol, Alvaro Ilizarbe, Pres Rodriguez, Carlos Lange, Conor Mccann, Joe Miranda, Jiwon Lee, Logan
Directors: Aramis Israel
Production Company: Blitz Games (game Developer), Evolution Engine (live Action), Plus Productions
Writers: Aramis Israel, Bob Cianfrone, Jake Mikosh, Rob Thompson
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Highest Rated

Guest's picture

you must be outta your fuckin mind making burger king games dont they get enough money and more people fater eating that shit FUCK YOU BK YOU FUCKIN FAGETS

Guest
washiam's picture

What?? The Burger King game?

washiam
Activity Score 443
Art Director
hang-the-dj's picture

Great, even more ways to get kids eating crap food.

Should be illegal.

hang-the-dj
Activity Score 1262
Copywriter
slim's picture

Don't taking anything away from the quality of their ideas, but CP&B are masters of big production advertising. Counterfeit mini, Subservient Chicken, now this. These sorts of campaigns aren't easy to pull off, but they have the resources and the ambition and they always manage to do so. And they usually reap the rewards.

The games will be total shit, of course.

slim
Activity Score 1047
Copywriter
ivan's picture

Yes. If the games are given away free or cheap people will try them and will spend at least 10-30 minutes with them, which is way above any commercial advertising usually achieves. The last time I spent more than 5 minutes with an ad was playing the Get the Glass game. So games do work well for advertising and are currently not widely used. The only other time I can remember having spent considerable time with a campaign was watching the VW GTI spots also done by CPB over and over. Love that German accent. I'm half German myself.

Reference:
http://adsoftheworld.com/media/tv/volkswagen_gti_wrecking_ball
http://adsoftheworld.com/media/tv/volkswagen_gti_crate
http://adsoftheworld.com/media/tv/volkswagen_gti_catapult
http://adsoftheworld.com/media/online/california_milk_processor_board_...

ivan
Creative Director at Ads of the World
addyhoch10's picture

clever idea.
a game for all the adipose burger kids out there. so they don't have to feel lonesome and sad anymore.

i heard that whackdonald's is about to release a ronald mcdonald skin for halflife and a game called "redhead's rampage".
the king still scares the sh*t outta me though.

addyhoch10
Activity Score 2592
Art Director
copycomoelcopi's picture

is vanessa paradis in the first game?

copycomoelcopi
Activity Score 822
Copywriter
Boony wants a beer's picture

So what?

I'm a big fan of CPB's Burger King work, but these aren't clever at all.

Lego already have a video game, Micro Machines already have a video game...I'm sure there's more.

Boony wants a beer
Activity Score 380
Art Director
erhanali's picture

They are nice and to do point. CP+B work hard. They deserve awards. Because genius is %1 inspiration % 99 sweat.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

Guest's picture

you must be outta your fuckin mind making burger king games dont they get enough money and more people fater eating that shit FUCK YOU BK YOU FUCKIN FAGETS

Guest
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