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The Hippie Cement Truck

Agency Network: 
Published/Aired: 
July 2008
Boral:  The Hippie Cement Truck
Boral Ambient Ad -  The Hippie Cement Truck

Description

Ambient advertisement created by Brave, Australia for Boral, within the category: Industrial, Agriculture.

Caption

Happily powered by natural gas.

Advertising Agency: Brave, Sydney, Australia
Creative Director: Yanni Pounartzis
Copywriter: Annika Johansson
Art Directors: Guy Collins, Gavin Maloney
Illustrator: Karl Kwasny
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cocochiller's picture

Cool and fun. Like it.

cocochiller
Activity Score 146
Art Director at Atlanta, GA |

hillaryfisher.info

Alistair C.'s picture

wow... natural gas... guess what? oil/ petroleum is also natural.
and burning gas also polutes.

Alistair C.
Activity Score 692
Copywriter
drsworld's picture

yeah... i don't get it, is it something environmental in that? otherwise nice art direction:)

drsworld
Activity Score 14
Barbara Agatha G.'s picture

WHy does the idea of "natural gas" always makes me giggle naughtily?!

Barbara Agatha G.
Activity Score 70
IMILLE, ad agency
CR_AD's picture

I like the contrast but even if the truck runs to the natural gas it is a cement mixer all the same

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
j.k.'s picture

similar, but not same, is running in the Czech Republic from year 1997.
Zapa beton ("Zapa concrete") had only 1 radio spot (theme in mafia helping people into the concrete/cement graves) and that together with their cars and factories resulted in their overall distinction.

have a look: http://www.zapa-beton.cz/index.php?option=com_rsgallery2&Itemid=8

their factories often respond to the place - e. g. near to the "battle of 3 caesars" is in the shape of a soldier from Napoleon times, another one close to huge neolithic settlement has got similar ornaments and so on....

j.k.
Activity Score 2
copywriter
alnore's picture

i've loked at zapa and WOW, now that's graphic design

alnore
Activity Score 212
freelance |

all balls, no brains

fersvax's picture

Too hippie. They should do something more "natural".

fersvax
Activity Score 1239
Art Director |

FER.

walkingbuddha's picture

*prrrrrrrrrrrrrrrrfpt*

Ah... loving that natural gas

walkingbuddha
Activity Score 188
Art Director
fen1x's picture

COOL !!
Super idea. When I first time saw this I thought that are trucks with m&m's :D or smarties.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Angrayus's picture

can these be shrunk into a Matchbox / Hot wheels toy ? coz i'd love one for my desk!

Angrayus
Activity Score 7
copywriter
Guest's picture

Check out gasland movie. Natural Gas has a new perspective.

The design on this trucks makes it look all good!

Guest
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