Luggage

Agency Network: 
Published/Aired: 
October 2008
Beach Park:  Luggage
Beach Park Ambient Ad -  Luggage

Description

Ambient advertisement created by Verve, Brazil for Beach Park, within the category: Recreation, Leisure.

Advertising Agency: Verve Comunicacao, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Diego Ribeiro, Alex Moreira
Copywriters: Cláudio Sena, Renato Ribeiro, Iuri Castelo, Leonardo Gonçalves
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Highest Rated

LimitedTimeOffer's picture

Love the use of the luggage conveyor belt, though as usual have to wonder how widespread or practical this was, I imagine most airports would not be forthcoming.

"Because we are made of water" is a very odd line however, maybe something got lost in translation, but that doesn't particularly sound like a benefit.

LimitedTimeOffer
Activity Score 196
Advertising Agency
Guest commenter's picture

A for effort, sorry it missed the mark

Guest commenter
leaking bucket.'s picture

Nice work. I think it will be very effective.

leaking bucket.
Activity Score 136

That's my first thought...

jsantanaxp's picture

yes... curious.

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jsantanaxp
Activity Score 401
Other |

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LimitedTimeOffer's picture

Love the use of the luggage conveyor belt, though as usual have to wonder how widespread or practical this was, I imagine most airports would not be forthcoming.

"Because we are made of water" is a very odd line however, maybe something got lost in translation, but that doesn't particularly sound like a benefit.

LimitedTimeOffer
Activity Score 196
Advertising Agency
nemesis's picture

very cool action... but I think the line "because we are made of water" is kinda weak.

nemesis
Activity Score 765
Creative Director
Jon TheJunction's picture

Haha what an eye-catcher. Would be great to take such luggage on a flight with a lot of old people on board. I bet the half of them would get a heart-attack!

Cheers J!

Jon TheJunction
SeanMartin's picture

Does *everything* have to be turned into an ad space? Yeah, cute ambient. But it's just adding to the nonstop clutter of ads, and as a result nothing *really* gets noticed when everything is screaming for attention.

Further to the point, anyone who's been to a luggage carousel knows those things probably stood a 1-in-10 chance actually remaining upright.

SeanMartin
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