ADVERTISING

Beach Park

Slide

Agency: PMWEB

Description

To experience this ad, click to open it in full size, then scroll down.
To promote Beach ParkComplex (water park and resort located in Fortaleza- Brazil) and its attractions, PMWEB (CRM and Digital Marketing for Hotels & Resorts) innovated/ thought out of the box. Through Insano (Portuguese for insane), one of the biggest water parks slides, nearly vertical drop, the company created the biggest e-mail marketing piece in the world. The artwork utilizes the rolling bar as a way of showing the user the sensation of going down Insano. That said, E-mail Marketing, one of the most classic ways of handing in ideas, products and services via direct marketing, acquires a new dimension: the interaction one, translating to the virtual world a real experience and impacting users like never before.

This professional campaign titled 'Slide' was published in Brazil in March, 2010. It was created for the brand: Beach Park, by ad agency: PMWEB. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 14 years ago.

Credits

Advertising Agency: PMWEB, Porto Alegre, Brazil
Planning: Caroline Miltersteiner, Rodrigo Schaurich, Karine Osorio
Creative Directors: Andre Nique
Art Director: Brenner Cruvinel e Henrique Pochmann
Copywriter: Andre Nique

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.