Pavement Patty

Agency Network: 
September 2011

Also From This Campaign 2


Marking the back to school term, Preventable together with BCAA Traffic Safety Foundation and the District of West Vancouver have launched an optical illusion geared to making drivers slow down at high-risk intersections.

The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying "you're probably not expecting kids to run out on the road" to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches.

Ambient advertisement created by Wasserman, Canada for BCAA, within the category: Public Interest, NGO.

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Copywriter: Allen Forbes
Art Directors: Dave Harrison
Production: Heidi Nucklaus
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Helmet Chrome's picture

Awesome work

Helmet Chrome
Activity Score 258
Art Director
Helmet Chrome's picture

Awesome work

Helmet Chrome
Activity Score 258
Art Director
atb2005's picture

This is at least an year old.

Activity Score 13547
ivan's picture

Yes, it's from 2010.

Creative Director at Ads of the World
ybaris's picture


Activity Score 25
Copywriter at İstanbul
CABAZORRO's picture


Activity Score 366
JLL's picture

Good idea! Spectacular!

Activity Score 399
Director of Creation - Copywriter
Tomasz Dziedzic's picture

I saw that work couple months ago... and Yeah! It still kicks ass.

Tomasz Dziedzic
Activity Score 127
MK-tessa's picture

The next time I see a kid in the road I am just going to assume its a painting and keep on driving. Just kidding! good work!

Activity Score 216
Art Director at student
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