The Weak Shop

Agency Network: 
Published/Aired: 
October 2009
BC Dairy:  The Weak Shop
BC Dairy Ambient Ad -  The Weak Shop

Description

The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It’s bold, quirky, and talks to teens in an unusual way,” says Liz Gurszky, director of market development and communication, BC Dairy Foundation. “Instead of preaching to teens about health benefits, we’re really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.

Ambient advertisement created by DDB, Canada for BC Dairy, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB Canada / Vancouver
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jackmancer2017's picture

i think it loses the point

jackmancer2017
Blashyrkh's picture

Agree with dotcom.

Blashyrkh
Activity Score 32890
Art Director
Juan Cabral's picture

If it´s print, it´s not good. If it´s promo, it´s too expensive.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Perfectly named.

Guest
CrackerJackFlash's picture

love it.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Guest's picture

kinda weak actually

Guest
Guest's picture

Don't get it.

Guest
Guest's picture

coo & different

Guest
AmOgodzzz's picture

Weak!

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
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