BC Dairy

Music makes more milk

Agency: DDB


The BC Dairy Association invites British Columbians to try their hand at composing original music for a burgeoning new audience of aficionados: milk producing dairy cows. Developed by DDB Canada and its integrated groups Tribal DDB Vancouver, DDB Public Relations and OMD Vancouver, the online initiative entitled Music Makes More Milk takes as its basic premise a common observation among dairy farmers that cows respond positively to music.

This professional campaign titled 'Music makes more milk' was published in Canada in October, 2012. It was created for the brand: BC Dairy, by ad agency: DDB. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: DDB, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Kevin Rathgeber
Art Directors: Daryl Gardiner, Shawn McCann
Account Supervisor: Scott Barr
Account Director: Svetlana Connolly
Producer: Kimberly Billan
Logo Designer: Kelsey Bowman
Information Architecture: Kristy Streefkerk
Digital Strategist: BJ Vicks, Nik Badminton
Community Cultivator: BJ Vicks
Public Relations: Chris Dagenais
Analytics: Dan De Sosa
Flash: Kirby Szeto / Dimple Development
Developer: Kirby Szeto / Dimple Development
Audio Company / Recording Studio: GGRP
Online video post production: Transmission
Media Strategist: Erica Bauer / OMD


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