Invisible
Description
Ambient advertisement created by JWT, Australia for Australian Childhood Foundation, within the category: Public Interest, NGO.
Executive Creative Director: Richard Muntz
Art Director: Keith Nicolas
Copywriter: Scott Glennon

SFX: Applause

Looks an AWFUL lot like this to me. Done about a year ago and featured in a number of award shows since.
http://adtention.wordpress.com/2008/07/08/unicef-dont-ignore-me/

Very cool
Very nice idea.
Transom Draught - Always check the level of the water behind you.

Too many steps for an adv. It catch attention as a mouse in a milk bottle. Not for me.

The best, good work, good placement, excelent result. Congratulations.
Disturbed by people walking without any apparent push to help a boy who (in that position) should die
of asphyxiation.

surely thats the whole point

????????? WHAAATTTTT¿¿¿¿¿¿
Common!!

Looks fake. Look at the type, looks like it was done on photoshop.

coolest idea seen in while 10/10