Advertisement
Agency Network: 
Published/Aired: 
June 2009
Like
14
Views
1622
Amnesty International:  Eye tracking
Amnesty International Ambient Ad -  Eye tracking

Description

Photographer: Dirk Heinrich

Ambient advertisement created by Jung von Matt, Germany for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Creative Directors: David Mously, Jan Harbeck
Copywriter: Nicolas Linde
Account Supervisors: Frank Lotze, Ilan Schaefer, Ina Neumann, Melanie Ebensperger, Simone Buchcik
Art Buyer: Marjorie Jorrot
Art Director: Duc Nguyen
Agency Producer: S. Hannemann
Media Agency: Wall Ag
Final Artwork: C. Von Bartkowski
Log in to post comments

Highest Rated

somecopywriter's picture

I hate to pun but these are really hard-hitting. Good work.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Guest's picture

Really good idea

Guest
Guest's picture

muy bueno!!!!

Guest
tirthomitro's picture

Fantastic! Awesome! Kick ass!
i wish i had done this!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Yeah, but how are you supposed to see the second frame if it only shows it when you look away? And what if there are 2 people there - 1 looking at it, one not?

Guest
Guest's picture

Amazing!!!

Guest
Guest's picture

Really good.

Guest
NatalieM's picture

Great idea for an important message! I bet people got pretty involved with trying to outsmart it.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

luisrivera11's picture

Very nice, will get an award

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
Guest's picture

This might be the greatest ad I've ever seen! Fuck yeahh!!

Guest
Pccs's picture

Great thinking, how many billboards were there?

Pccs
Activity Score 212
Graphic Designer
slowrider's picture

only this one - i think

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

only problem is you wont see it happen. since youll be facing the other way???

Guest
Guest's picture

if you noticed it says AFTER A SHORT TIME DELAY, so even if you are looking it does not happen instantly.

Guest
noisyhk's picture

it's really match the big idea! good job ;)

noisyhk
Activity Score 48
Guest's picture

S C A M!
What if the guy looks the other way?
Face recognition software?
Coooome ooon!

Guest
Guest's picture

Such a big thing (expensive) for some people waiting for the bus??

Guest
Guest's picture

Wow, this one is awesome!

Guest
Guest's picture

great idea

Guest
BlueHaze's picture

awesome!

BlueHaze
Activity Score 5
Guest's picture

really awesome...

Guest
somecopywriter's picture

I hate to pun but these are really hard-hitting. Good work.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now