Description
For generations, Zanussi has been a trusted name in Egyptian homes. This film was created to celebrate that legacy through a warm, emotionally driven story that reflects the everyday moments where reliability, care, and family come together.
Rather than focusing solely on product features, the creative approach centered on human connection—showing how a household appliance can become part of the memories and routines that define a home.
The visual language combines cinematic storytelling with authentic performances and carefully crafted production design to reinforce Zanussi’s enduring relationship with Egyptian families.
Developed by Müller’s, the campaign was brought to life through a collaborative process spanning strategy, creative development, production, and post-production, resulting in a film that balances emotional resonance with brand purpose.
This professional campaign titled 'ZANUSSI' was published in Egypt in February, 2026. It was created for the brand: Zanussi, by ad agency: Müller's Mena. This 360° medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted about 3 hours ago by Müllers Communications of Müllers Communications .
Credits
Advertiser: Zanussi
Agency: Müller’s MENA
Team Müller’s: Amr bagoury, Amr Daif, Hady
Creative & Lyrics: Awad
Müllerians: Lama Nabil, Karen Hany, Nadeen Tawfik, Mahmoud Samak
Director: Ahmed Abdoulwahed
Production Company: Teamwork Production
Production Team: Noha Labib, Hend Habib, Shahd Tarek, Nancy Amr
1st AD: Saso Soliman
DOP: Fawzi Darwish
Stylist: Amna Alshandaweely
Art Director: Elbanna Creative Line
Choreography: wearsGoodspace
Music Composer & Arranger: Rammah
Mixing & Mastering: George Yacoub
Coloring: LZRD (Anas Khaire)
Post House: LZRD (Deebo Saad)
VFX: Concave (Ramy Fawzy)
#Mullers #Zanussi #CreativeWork
