Zanussi simply asked us to come up with an idea that makes the consumer aware of the huge differences between top load and front load washers, and if you want -as a consumer- to buy a washer then you need a washer, real one that takes the charge of the whole washing process and it’s easy for him to do so, and to points out to the uselessness of the TL washer, so we came up with a concept that if the TL washer doesn't wash "useless washer" then what on earth is his real job?! And we put some assumptions like we can use it as a rack, laundry basket, shelf, closet or any kind of uses not including "washer”.
This professional campaign titled 'Washer Won't Wash!' was published in Egypt in July, 2017. It was created for the brand: Zanussi, by ad agency: DDB. This Print medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted almost 5 years ago.
Advertising Agency: DDB Egypt, Cairo
Creative: Mahmoud Tag El Din
Creative / Art Director / CGI Artist: Abdurrahman Hosni
Copywriter: Omar Tarek