Logo
BusinessCards
Type System
Colour System
Logo and Photos
Photography
System
Posters
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Illustration with Motion
Transit Shelter
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Icons with Motion
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Description
YWCA BC is a registered charity committed to advancing gender equity through their programs, advocacy and revenue-generating social enterprises. Guided by the needs of the people they serve, YWCA BC empowers and strengthens communities in their province through housing, child care, employment services, mentorship and more.
YWCA BC required a rebrand that echoed their mission to amplify the collective strength of women. We started by creating the "Y" logo, where three shapes converge to form a strong and dynamic triangle. This motif scales across the entire design system, acting as a spotlight for messaging and illustration. Paired with a bold palette and confident typography, the new photography style showcases the real women of the YWCA at the centre of the brand. Built for women by women, this visual identity proves that collective strength isn't just felt, it’s seen.
This professional campaign titled 'YWCA BC Rebrand' was published in Canada in March, 2026. It was created for the brand: YWCA, by ad agency: Rethink. This Design, Digital, and Print media campaign contains 18 media assets. It was submitted about 1 hour ago by Associate Creative Director: Zoë Boudreau of Rethink.
Credits
Partner, Group Creative Director, Design - Alex Bakker
Creative Directors - Pamela Rounis, Morgan Tierney
Associate Design Director - Zoë Boudreau
Designers - Val Sheymardanova, Erin Maguire
Sr. Motion Designer - Jesse Shaw
Associate Creative Director - Hannah Au
Head of Strategy - Elyse Sanders
Strategy Director - Meg Siegel
Strategy Analyst - Ana Sanchez
Group Account Director - Kennedy Crawford
Account Manager - Mika Labreque
Clients
Vice President, Communications & Advocacy - Amy Juschka
Associate Director, Marketing Communications - Marina Arnaud
Manager, Marketing Communications and Advocacy - Heiky Kwan
Marketing Communications Specialist - Fulvia Carregan
Photographers: Joy Gyamfi, Grady Mitchell
Illustrators: Annie Chang, Anita Rudakov, Zoë Boudreau
