Don’t Get Bought Off

Agency: DDB


To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day.

This professional campaign titled 'Don’t Get Bought Off' was published in Canada in March, 2019. It was created for the brand: YWCA, by ad agency: DDB. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: DDB, Montréal, Canada
Executive Creative Director: Sann Sava
Art Directors: Félix-Antoine Brunet, Mélissa Charland
Copywriter: Olivier Giguère
Photographer: Jimmi Francoeur
Assistant-Photographer: Yanick Founier
Production: Morrison Films
MUA: Amélie Bruneau-Longpré
Set Designer: Marie Christine Boivin-Fournier
Retoucher: Marie-Élaine Doiron
Font Foundry: Pangram Pangram
Account Team: Alice Labous (Account Executive), Inès Khadr (Account Coordinator), Madjid Hamidi (Account Director)
Strategist: Hugo Martin-Bonneville
PR: Miriam Valcin
Webmaster: Jessica Boily


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