Your Sound, Your Story

Ford has unveiled Your Sound, Your Story, a new social campaign for its Ford Collection Sound Edition models with enhanced B&O sound system, created in partnership with global social-first creative agency Born Social.

The campaign features the new B&O Sound Edition across the Ford Kuga and Puma, using art and sound-driven storytelling to showcase the cars’ audio experience in an emotional, sensory way. It aims to strengthen cultural relevance, spark social-first conversation and inspire both new and existing audiences to connect with the brand on a more emotional level.

Bringing the concept to life through the fusion of sound and art, Born Social collaborated with contemporary artist Jack Coulter, who has chromesthesia, a form of synaesthesia where sound is experienced as colour. Widely known for the visceral quality of his work, Coulter’s expressive paintings have drawn international recognition. The Financial Times has described him as “one of the most popular abstract painters emerging today,” and he has been featured in Forbes’ 30 Under 30 list.

Casimir Bower composed two bespoke music tracks for the project – one for the Puma, one for the Kuga – to ensure authenticity to the synaesthetic process. Each soundtrack was performed with a live orchestra and session musicians, then played on set while Coulter painted directly onto two white Enhanced Sound Edition vehicles, turning the cars themselves into canvases.
Directed by Meeks & Frost, chosen for their background in music and visual culture, two hero films capture this process. Behind-the-scenes creator content documents the sensory experience and the making of the artwork, while interviews with Coulter explore synaesthesia and his creative process.

Running across Ford’s owned social channels, the campaign spans the UK and Spain, supported by creator-led amplification and localised content partnerships.