Description
With the average consumer spending around $2,000 during the holidays, many Americans feel like they’d have to rob a bank just to afford Christmas. So we leaned into that feeling and created a fake-news story featuring two Santas robbing a bank in NYC — a playful way to show that even Santa can’t afford Christmas anymore, and to kick off a new giveaway designed to help people during the season they spend the most.
We understand the pressure. And after giving away more than $4 million with the MoneyLion Beast Games Giveaway, MoneyLion is doing it again — making it easy for people to win real money.
From December 5 to January 24, we’re giving away $2,000 a day, every day. That’s 50 chances to win. It’s the MoneyLion Holiday Heist Giveaway — and all you have to do is head to MoneyLion.com/HolidayHeist to enter.
This professional campaign titled 'Holiday Heist Giveaway' was published in United States in December, 2025. It was created for the brand: MoneyLion, by ad agencies: Malka and Malka Media. This Content and Digital media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 3 hours ago.
Credits
Executive Sponsors: Bill Davaris, Chris Apostle
MoneyLion Team: Sara Moinian, Yuka Yoneda, Ferha Mirdawi, Nada Sedky, Jeff Bartlett, Brittany Kane, Shruti Vishnu Patil
Program Director: Jack Nealy
Head of Production: Matthew Kaunitz
Head of Post: Andrew Pidcock
Head of Creative: Mike Mahon
Group Creative Director: Claudio Eduardo Vieira
Senior Producer: Nikki Palucci, Devon Honeyman
Motion Designer: Wever Viana
Editor: Gabriel Anchondo, Caroline Sincaruk
AI Generalist: Alex Duloz
