Emotions

Working with Placard on the Portuguese League brought us a compelling challenge: how do you visualize not just the game, but the feeling of living it?
Football is anything but linear. It’s raw emotion, a relentless carousel where joy and despair take turns without warning. One moment you’re tense, the next you’re confident. You explode in euphoria, only to fall back into disappointment minutes later. Multiply that by 90 minutes. Add a bet into the equation. The emotional stakes rise even higher.
That insight led us to a simple yet powerful idea: if a match lasts 90 minutes, the emotions don’t stop there. They overflow. You can feel 91 emotions in 90 minutes. Or even in 45 minutes, if your bet is until half-time.
So instead of focusing on the pitch, we focused on faces. Close, intense, unfiltered reactions of fans as the game unfolds — every blink, every gasp, every micro-expression capturing the visceral experience of watching Portuguese League football. Because when you’re watching with Placard, you’re not just following the score. You’re riding every twist, every var check, every counterattack, every heartbreak and every triumph.
This isn’t just another football film. It’s a tribute to the emotional rollercoaster that keeps us glued to the screen — and proof that with Placard, the Portuguese League gets way more emotional.