Description
As the summer season gets underway, Tourisme Montréal has launched a new communications platform that embodies the destination's positioning with the tagline: Your playful side awaits. At the heart of this platform is the pleasure that only the energy of Montreal can bring to its visitors.
In the various executions, the surprise of what Montreal awakens in us is shown through the eyes of the people who experience it. The video's soundtrack was created by none other than renowned producer and beatmaker Vlooper, who masterfully revisited Nicole Martin's colourful song, “Comme il fait beau aujourd'hui.” Musically, past and present meet to highlight the unique, vibrant and entertaining side of Montreal. The whole platform is designed to be both authentic and human, showing the real open-air playground that the metropolis embodies.
This professional campaign titled 'Your playful side awaits' was published in Canada in May, 2024. It was created for the brand: Tourisme Montreal, by ad agency: Lg2. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 3 months ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
Client: Tourisme Montréal - Sylvie Charette, Dany Pedneault, Mylène Neufcourt, Aline Viel, Jade-Enya Le Brun, Florence Dugas
Vice-President, Executive Creative Direction: Marilou Aubin
Vice-President, Client Services : Marie-Christine Cayer
Creative Direction: Dominique Bulmer
Copywriting: Vanessa Harbec, Darrel Knight, Julia Lemyre-Cossette, Anne-Sophie Blais
Art Direction: Patrick Rochon, Audrey Gaucher, David Arcouette, Edward Nyamenkum, Étienne Roy-Martel, François Jaillardon, Bastien Collard
Strategy: Lily Barrière-Groppi, Camille Jourdain
Client Services: Marie-Julie Cossette, Chloé Brossard, Gabrielle Gagnon, Cloé Steben, Jennifer Ribeiro
Project Management, Production: Anita Khieu
Production Direction: Mélanie Thérien
Infographics: Frédéric St-Denis, Manon Rémillard
Digital Integration: Adrien Rioux-Richard, Louis-Nicolas Labbé, Sébastien Dupaul
Agency Production: Marie-Pier Lavoie-Sigouin, Isabelle Thouin, Vincent Boivent, Geneviève Demers
Photography: Maxyme G Delisle
Production House / Production: Video: Les Enfants - Guillaume Arsenault, Photo: Consulat - Éliane Sauvé
Production House / Coordination: Les Enfants - Mélodie Roussin
Direction: Le GED
DOP: Jonathan Decoste
Production Direction: Adam-Gabriel Belley-Côté
Direction Assistance: Kaven McDonald
Casting & rentings: Le Répertoire
Art Direction: Studio TB
Styling: Corinne Fortin
Post-production: Outpost - Martin Gaumond, Vincent Ruel-Coté
Sound Studio / Engineering: Circonflex - Craig Murdock
Music: Vlooper
Special Effects: Mathématic - Mathieu Taggart, Nicolas Pellicelli, Béatrice Gauthier-Millette
Media: Touché!
