Your Place to Land

YZD has launched “Your Place to Land,” a new awareness campaign inviting people across the Greater Toronto Area (GTA) to experience the transformation underway at the former Downsview Airport lands and picture themselves as part of its future.

This marks the first major brand campaign for YZD and a new chapter in the evolution of the former airport lands as they emerge as a destination for culture, community and future city-building. With more than a million visitors already experiencing the site through events, concerts, programming and activations, the campaign marks a natural next step in building awareness of YZD.

But this is more than a campaign about a destination. It is an invitation to imagine how YZD will shift the city’s centre of gravity north in the decades ahead. Once known primarily as a closed-off private airport, the 370-acre site is being reimagined as a series of connected neighbourhoods and one of Toronto's most significant new cultural and civic destinations.

Located at the geographic heart of the GTA and connected by existing transit and transportation infrastructure, YZD is uniquely positioned to bring people together from across the region. Over time, it will help reconnect parts of the city that have long been separated and create a new destination that stretches beyond the traditional downtown core.

Through digital, out-of-home, online video and paid media, “Your Place to Land” encourages people to explore what is happening at YZD today, while envisioning a place to live, work, build a business, create and connect in the future. The campaign reflects a bigger goal: helping people see themselves in the story of Toronto’s next great city-building project.