Your Piece of México - Queso Fresco
Your Piece of México - Queso Cotija Molido
Your Piece of México - Queso Oaxaca
Description
A campaign that connects the flavor of Mexican products with the hearts of those living in the U.S.
Through original music, sung recipes, digital activations, and emotional pieces, each cheese is transformed into a unique cultural experience. The campaign was launched in the East and West of the United States, celebrating Mexican roots, food, and pride with creativity, rhythm, and a lot of soul.
This professional campaign titled 'Your Piece of México' was published in Mexico and United States in August, 2025. It was created for the brand: Los Altos food, by ad agency: Wild. This Content, Digital, and Integrated media campaign is related to the Food and Health industries and contains 4 media assets. It was submitted 4 months ago by Art Director : David Arregui.
Credits
Brand: Los Altos Foods - EE.UU.
Directora Mkt: Karla Casillas
Div. VP Marketing Innovation: Ricardo García
Agency: Wild - México
VP Creative:Jose Arce
Executive Creative Director: Andrés Villalobos
Account Director: Enriqueta García
Account Executive: Daniela González
Account Executive: Eloisa Castillo
Account Executive: Daniela Oramas
Planning Director: Paola Ortega
Senior Planner: Daniel Barreto
XP Planning: Renzzo Rojas
Creative Director: Diego Gómez
Senior Art Director: Marcos Cubas
Copywriter: Beca Arriagada
Art Director: David Arregui
Social media Manager: Emily Sierra
Creative Content: Alejandro Varelo
Executive Producer: Toño Flores
Company Producer: Mastodonte
Director: Luis Kuri
