Description
Ford Ecuador presents “The Difference Between Having a Ford and Making It Yours”, a campaign that celebrates customization as the ultimate expression of the Ford driving experience. The concept puts genuine accessories in the spotlight, showing how every customer can transform their vehicle into a unique reflection of their lifestyle.
The campaign comes to life both online and offline. In the digital space, it unfolds through lifestyle-driven graphics and videos that inspire adventure, comfort, and style. In traditional media, the message is delivered through magazine prints, in-store activations, and radio spots that capture the excitement of equipping a Ford your way.
Various activations allow customers to experience the value of accessories firsthand: interactive displays, live demonstrations, and engaging dynamics that show how a roof rack, safety kit, or multimedia system can open the door to new adventures.
With this campaign, Ford Ecuador reinforces the idea that having a Ford is special — but making it yours changes everything.
This professional campaign titled 'The difference between having a Ford...' was published in Ecuador in August, 2025. It was created for the brand: Ford, by ad agencies: BBA Ecuador and BBA Holding. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 7 media assets. It was submitted 4 months ago.
Credits
Creative Executive Officer: Bryan Recalde
Creative: Carlos Rivas
Graphic Designer: Carlos Vera / Iván López
Account Director: Paola Frías
Brand Manager: Daniel Yánez
