ADVERTISING

Fawry My Fawry App

Your life is easier |Creative Campaign

School: Advertising 101

Key Visual 1

Key Visual 2

Key Visual 3

Description

Project Overview:
Our upcoming campaign targets the affluent audience of Social Classes B & C, aged 20 to 35, aiming to position Fawry as the preferred choice for online payments.
By communicating Fawry's diverse services and emphasizing reliability, we seek to increase brand awareness and actively engage our audience, making Fawry the go-to brand for seamless and secure electronic transactions.

Marketing objectives:
- Be familiar with Fawry services
- make it the first brand to think about online payment
- increase brand engagement

Target audience :
Demographics:
Social class : class A & B
Gender : Both ( Males & females )
Age : 20 : 35

psychographics:
behavior : someone who is Convenience Seeker , Financially Responsible,
has busy life and prefer digital payment methods over traditional ones
interests : convenience, technology, financial management, security,
savings, and time-saving solutions

Main Headline For This Campiagn : (حياتك أسهل مع فوري)

Adaptations
to ensure that the campaign reaches the target audience and achieves the desired goal, we need to choose the appropriate mediums to spread the campaign.

ATL:
Outdoor billboards on highways, town ways, metro stations, and train stations in various Egyptian governorates .

TTL:
Social media platforms such as Instagram and Facebook .

This student campaign titled 'Your life is easier |Creative Campaign' was published in Egypt in March, 2024. It was created for the brands: Fawry and My Fawry App, by ad school: Advertising 101. This Design, Digital, and Print media campaign is related to the Electronic Devices, Electronics, Technology, and Finance industries and contains 6 media assets. It was submitted 23 days ago.

Credits

ADV 101 Course: egypt
instructor / Art Director: Ahmed M. Elassi, egypt
Strategy: (Team work) Me and Fawry team in ADV 101 Course
project Concepts - Copies - Captions - Art direction: Tuqa Abdul Majeed

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