“Your Family. In Sync.” shows how families can use the Greenlight Family Hub to align schedules, divide responsibilities, and give kids a more active role in managing tasks and money. Created by indie agency Good Conduct, the new campaign literally choreographs chores, soccer practices, carpools and family gatherings into a perfectly coordinated routine.
Description
Atlanta-based family tech company Greenlight launches its most comprehensive creative platform to date with ‘Your Family. In Sync.,' alongside its new Greenlight Family Hub.
Starting with a simple question: What would happen if running the family wasn’t just Mom’s job, but something everyone took part in?
Denver-based creative agency Good Conduct brings this idea to life by showcasing the familiar movements of chores, football practice, carpools, and family gatherings into a tightly coordinated routine that shows what family life can look like when everyone plays a part.
Directed by Charlie Di Placido, known for his acclaimed Jungle music videos and more recently Gap’s Hailey Bieber campaign, and choreographed by Will West, the films use fluid camera movement and precisely timed performance to turn household chaos into harmony. An original track by Jamie Lloyd Taylor of Mood Talk completes the effect.
The campaign reflects Greenlight’s broader ambition to become an all-in-one family platform spanning money management, safety, scam protection and everyday household organization, with additional work already planned under the same creative umbrella.
This professional campaign titled 'Your Family. In Sync.' was published on August 19, 2026. It was created for the brand: Greenlight, by ad agency: Good Conduct. This Digital and Film media campaign contains 2 media assets. It was submitted about 15 hours ago.
Credits
Co-Founder/Creative: Rob Lewis
Creative Director: Justin Horrigan
Co-Founder/Account: Travis Reeb
Account Director/Producer: Rae Knobbe
Production Company: Vivamonkey
Director: Charlie Di Placido
Director of Photography: Ivy Chiu
Executive Producer: Johnny Parker
Line Producer: Michelle Faucheux
Editing House: 11 Dollar Bill
Composer: Mood Talk
Sound Design: Coupe Studios
