Bring Your Family into the Financial Future

Agency: Haymaker


School might teach kids grammar, U.S. history, and the Pythagorean theorem, but rarely does it instill the financial knowledge that adults need to navigate daily life. The latest campaign from creative agency HAYMAKER and family banking app Greenlight highlights how Greenlight can help parents raise financially smart kids.

Titled “Bring Your Family into the Financial Future,” the campaign addresses the universal challenge of teaching kids about money — blending humor, nostalgia, and education to contrast old-school financial practices against modern ones.

A 30-second spot, which you can view here, sits at the center of the campaign.It features a family sitting together at home; the daughter and son scroll through their Greenlight apps, proudly sharing about completing their chores, getting allowance, setting savings goals, and learning how to invest. The grandfather is astonished and reminisces, “back in our day, we used to keep our money in a mattress.” The family is then transported back in time to the grandpa’s bedroom where cash is stashed under the mattress, which turns out not to be the best way to manage your money…

The campaign also includes four 15-second spots and 06s that will run across TV and social platforms. The 15-second spots show comical flashbacks to money management in the past vs. now.

Vacuum Tube — using vacuum tubes to deposit checks vs. direct deposit using Greenlight

Payphone — using a payphone to share your location vs. Greenlight’s safety features

Crickets — never learning how to invest vs. using Greenlight to invest

Coin Jar — keeping allowance money in a jar vs. getting paid with Greenlight

The work is now live across TV and social. Past work from HAYMAKER and Greenlight includes Invest in Your Best Investment and the brand’s breakout Super Bowl Spot featuring Ty Burrell.

This professional campaign titled 'Bring Your Family into the Financial Future' was published in United States in October, 2023. It was created for the brand: Greenlight, by ad agency: Haymaker. This Film medium campaign is related to the Electronic Devices industry and contains 5 media assets. It was submitted 6 months ago.


Brand: Greenlight
VP of Brand: Devin Zimmerman
Creative Director: Helen Dear
Content Manager: Stephanie Zajac
Director, Brand Operations: Allie Hansen
Art Director: Caroline Shyu
Senior Growth Marketing Manager: Anna Stone
VP of Growth Marketing‌: Sasha Poljsak
Social Media Manager: Nicole Hamilton

Co-Founder and Chief Creative Officer: Jay Kamath
Co-Founder and Chief Strategy Officer: Matt Johnson
Head of Brand and Partner: Laura Hoffman
Senior Producer: Sophie Taylor
Creative Director: Natasha Hugeback
Design Director: Jorge Andrade
Strategy Director: Chelsea Gilroy
Senior Brand Manager: Gianna Nardi
Art Director: Leslie Lechner
Brand Coordinator: Dillon Barnes

American Production Company: Epoch
Director: Ruganzu "Riggs" Howard
Founding Partner: Mindy Goldberg
Executive Producer and Managing Partner: Melissa Culligan
Senior Executive Producer: Megan Murphree
Executive Producer: Jacki Calleiro
Producer: Whitney Jackson
Head of Production: Tina Bianchini

Canadian Production Company: Skin and Bones
Owner and Executive Producer: Liane Thomas
Executive Producer: Joan Bell
Chief Financial Officer: Terry Coffin
Sales & Culture: Daria Bajus
Office Manager: Max Wheatley
Vault Manager & Visuals: Sam Hughes
Producer: Maeg McGregor
Associate Producer: Natalie Panacci

Editorial and VFX: MAKCUT
Executive Producer: Gina Pagano
Editor: Pamela Petruski
VFX Supervisor: Joseph Miller


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