Your Dog is Eating Dogs.

School: S.I. Newhouse School of Public Communications


Organization: The Clean Label Project
Main Message: A lot of dog food contains repulsive substances.
Target Audience: Ages 25-40, Dog Owners
Insight: People don’t know how bad the ingredients of dog food really are.
Big Idea: You are feeding your dogs, dogs.

This student campaign titled 'Your Dog is Eating Dogs.' was published in United States in December, 2023. It was created by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Pets industry and contains 3 media assets. It was submitted 4 months ago.


School: S.I. Newhouse School of Public Communications
Art Director: Juliette Keller
Copywriter: Will Thorpe
Instructor: Mel White


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