Description
Problem: Female patients’ pain is not taken seriously.
Fact: A study of emergency room patients with acute abdominal pain found that the women waited 65 minutes to receive pain medication, compared to 49 minutes for men.
Insight: Women want their pain to be heard and taken seriously by doctors.
Solution: An app with an Al listening tool that can identify in real-time when doctors gaslight or downplay symptoms.
Execution Sentence: Using ASR Al technology to decode your doctor's appointments in real-time. “Believe Me” listens to identify dismissive statements and medical gaslighting before politely responding with suggestions for the doctor to give you a better diagnosis.
This student campaign titled 'Believe Me.' was published on December 25, 2023. It was created for the brand: Dove, by ad school: S.I. Newhouse School of Public Communications. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Directors: Juliette Keller, Alyssa Thompson
Copywriter: Maggie Mallon
Instructor: Mel White
