Problem: Female patients’ pain is not taken seriously.

Fact: A study of emergency room patients with acute abdominal pain found that the women waited 65 minutes to receive pain medication, compared to 49 minutes for men.

Insight: Women want their pain to be heard and taken seriously by doctors.

Solution: An app with an Al listening tool that can identify in real-time when doctors gaslight or downplay symptoms.

Execution Sentence: Using ASR Al technology to decode your doctor's appointments in real-time. “Believe Me” listens to identify dismissive statements and medical gaslighting before politely responding with suggestions for the doctor to give you a better diagnosis.

This student campaign titled 'Believe Me.' was published on December 25, 2023. It was created for the brand: Dove, by ad school: S.I. Newhouse School of Public Communications. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 4 months ago.


School: S.I. Newhouse School of Public Communications
Art Directors: Juliette Keller, Alyssa Thompson
Copywriter: Maggie Mallon
Instructor: Mel White


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