Queensland Government

Your car can't protect you from floodwater

Agency: VMLY&R Brisbane


Our weather has become increasingly unpredictable, turning the most familiar roads into unfamiliar terrain.
In the lead up to Australia’s flood season it was paramount that the Queensland Government raised awareness around the dangers of driving in floodwater.
Showing just how quickly you can lose control of your vehicle, even in shallow floodwater.
We all believe that our cars features are designed to protect us, but in floodwater, these same features such as steering, engine and electrics, can turn on us, making it difficult to escape.

This professional campaign titled 'Your car can't protect you from floodwater' was published in Australia in January, 2024. It was created for the brand: Queensland Government, by ad agency: VMLY&R Brisbane. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago.


Advertising Agency: VMLY&R Brisbane
Executive Creative Director: Benjamin Davis
Creative Director: Mikey Tucker
Associate Creative Director: Lisa O'Neil
Agency Producer: Katie-May Hollett
Senior Account Director: Laurelle Woods
Production Company: 3P Studio
Director: Gerard Lambkin
Executive Producer: Damion Tiernan


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