Queensland Government


Agency: Publicis


Everyone loves a drink over the Christmas season. But many Australians are still risking their lives drink-driving to get home. #LiftLegends is a new road safety campaign, created by Publicis Worldwide, Brisbane, encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, it heroes the drivers who take care of you, and asks us all to consider being a #LiftLegend for our family and friends.

This professional campaign titled '#LiftLegend' was published in Australia in December, 2018. It was created for the brand: Queensland Government, by ad agency: Publicis. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Publicis Worldwide, Brisbane, Australia
Executive Creative Director: Ryan Petie
Creative Director: Lee Griffin
Director: Jonas McQuiggin
Head of Content and Broadcast: Vicki Lee

Bowers & Wilkins


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